l’OREAL PARIS
BRAND: VICHY Laboratories
ROLE: CREATIVE DIRECTOR
PROJECT: Complete re-brand of social and digital assets for Vichy Laboratories North American market. Complete build out and development of brand look on social. Integrating the use of movement and clean graphic elements to identifying unique water and mineral properties which are at the essence of Vichy products.
INITIAL MOOD BOARD DISCOVERY I
INITIAL MOOD BOARD DISCOVERY II
ANIMATION EXPLORATION HYDRATION
ANIMATION EXPLORATION NATURAL INGREDIENTS
LAYERED ANIMATION EXPLORATION NATURAL MINERALS
SENSORALITY SHOOT CREATIVE DIRECTION
EXPERTISE SHOOT CREATIVE DIRECTION
PRODUCT SHOOT CREATIVE DIRECTION
