COTY

BRAND: COVERGIRL

ROLE: CREATIVE DIRECTOR

PROJECT: Re-brand of social and digital assets for Covergirl. Complete build out and development of brand look and feel on mobile/social for color foundation, mascara and. This creative is in direct response to the Covergirl’s campaign statement “I Am What I Makeup”. Instead of a “how to” tutorial, this creative answers with a “how I” tutorial. Celebrating skin, products and makeup as a unique expression of how we see ourselves.